DonateAToy.org and Toys for Tots Partner to Launch Virtual Gift Drive for COVID-era Holiday Donation Season

NFL Hall-of-Famer Lawrence Taylor Teams with Unique Online Program That Offers Contactless, Convenient Way to Support Millions of Children in Need During Unprecedented Times

Fairfield, NJ, October 20, 2020– DonateAToy.org, part of Fun Services, a leader in New Jersey school fundraising programs and events since 1968, and Toys for Tots, a 73-year national charitable program led by the U.S. Marine Corps Reserve, have joined forces to launch a Virtual Holiday Toy Drive to accommodate the latest health and safety guidelines of donating during this year’s COVID-era holiday season.  The new DonateAToy.org website provides a contact-free, convenient online platform that enables people to quickly and easily donate toys to thousands of disadvantaged children nationwide during this critically challenging time when traditional, in-person toy drives are exceedingly difficult.

Former New York Giant and NFL Hall-of-Famer, Lawrence Taylor, has teamed with DonateAToy.org for his own charity, Fore Life, Inc., a Florida-based not-for-profit organization that uses the game of golf and its character-building skills to empower vulnerable youth to help them survive and succeed.

“When the pandemic forced us to cancel our 12th Annual LT Throwback Celebrity Golf Weekend event, we needed to find another way to raise funds to support the at-risk youth we serve,” said Mr. Taylor. “I encourage everyone to visit the DonateAToy.org website or ForeLifeInc.org website to learn more or to donate a gift to a child who needs it most during this holiday season.”

Toy-for-Toy Matching Donation

Already a proud Toys for Tots sponsor, the partnership deepens DonateAToy.org’s commitment by incorporating two initiatives to help jump-start the program and then incentivize widespread participation. To launch the seasonal event, DonateAToy.org has committed $100,000 worth of toys to Toys for Tots; to maintain momentum, the company will match every purchase and cash donation made through the platform with a toy of equal value through December 31, 2020.

“As the coronavirus pandemic has increased need to unprecedented levels, we are honored to support the crucial Toys for Tots mission,” said Anthony Lombardi, President, Fun Services and founder of DonateAToy.  “With people reluctant to visit physical drop-off sites, this unique program empowers both corporate gift-giving and consumer donations to brighten the holidays for less fortunate children across the country, right from their computer or mobile device.”

Millions of Children in Need of Holiday Cheer

One in seven kids – nearly 12 million – are living in poverty, making children the poorest age group in the nation, according to the United States Census Bureau, Income and Poverty in the United States: 2019 Report. Nearly half of these children (4.5 million) live in extreme poverty, defined as an annual income of less than half the poverty level, and living on expenses of less than $36 a day.

“The DonateAToy.org collaboration will help Toys for Tots continue our ongoing effort to deliver millions of gifts to children whose families are experiencing extraordinary financial difficulties – hardships often exacerbated by the pandemic,” said Ted Silvester, Retired Colonel, United States Marine Corps, and VP, Marketing and Development, Marine Toys for Tots Foundation.  “Last year, the Toys for Tots Program fulfilled the holiday wishes of seven million less fortunate children in over 800 communities nationwide, and our goal is to support every family seeking holiday assistance from Toy for Tots.”

Since 1947, Toys for Tots has distributed 584 million toys to 265 million children to date.

People can visit the DonateAToy.org website at DonateAToy.org to obtain more information or make a donation.


About DonateAToy.org

DonateAToy.org, a division of Fun Services, a leader in New Jersey school fundraising programs and events since 1968, was created to offer partner non-profit organizations a cost-free platform to co-host online fundraising initiatives targeting both corporate giving programs and individual donations. The brainchild of Fran Lombardi, CEO and President of Fun Services, the website features a wide variety of high-quality DonateAToy.org items that are gifted by program participants. For more information, make an individual donation or become a corporate affiliate, visit DonateAToy.org.

About the US Marine Toys for Tots Program

Toys for Tots, a 73-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to less fortunate children during each Christmas holiday season.  The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence, and a positive memory for a lifetime.  It is such experiences that help children become responsible citizens and caring members of their community.  Last year the Marine Toys for Tots Program fulfilled the holiday hopes and dreams of 7 million less fortunate children in over 800 communities nationwide.  Since 1947 over 265 million children have been assisted. The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program.  For more information, visit www.toysfortots.org.

 
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