Bravo TV’s Kyle Cooke and Amanda Batula and The Bill Belichick Foundation Support New DonateAToy.org Virtual Gift Drive Benefiting Toys for Tots for COVID-era Holiday Donation Season

“Summer House” Cast Members and Loverboy Beverage Founders and the Bill Belichick Foundation Team with Unique Online Program That Offers Contactless, Convenient Way to Support Millions of Children in Need During Unprecedented Times

Fairfield, NJ, December 10, 2020 – Bravo Television personalities Kyle Cooke and Amanda Batula, cast members from the popular show “Summer House” and founders of beverage brand Loverboy, and the Bill Belichick Foundation have announced their support for the DonateAToy.org “Virtual Gift Drive” recently launched to benefit Toys For Tots. DonateAToy.org, part of Fun Services, a leader in New Jersey school fundraising programs and events since 1968, and Toys for Tots, a 73-year national charitable program led by the U.S. Marine Corps Reserve, joined forces to launch the Virtual Holiday Gift Drive to accommodate the latest health and safety guidelines of donating during this year’s COVID-era holiday season.

The “Bravolebrities” have featured the initiative as part of their “10 Days of Giveaways” campaign launched by their company Loverboy, a New York City-based line of premium hard tea and seltzer beverages. The new DonateAToy.org website provides a contact-free, convenient online platform that enables people to quickly and easily donate toys to thousands of disadvantaged children nationwide during this critically challenging time when traditional, in-person toy drives are exceedingly difficult.

“We are thrilled to make DonateAToy.org one of our showcased causes during our ’10 Days of Giveaways” promotion, said Kyle Cooke, co-founder of Loverboy.  “I encourage everyone to visit the DonateAToy.org website to learn more or to donate a gift to a child who needs it most during this holiday season.”

The Bill Belichick Foundation, established in 2013 by Bill Belichick, NFL Head Coach of the New England Patriots, and Linda Holliday, to provide coaching, mentorship, and financial support to individuals, communities, and organizations, has partnered with DonateAToy.org to benefit Boston’s Marine Toys for Tots Foundation.  For every toy donated through its site, the Foundation and DonateAToy.org will match a second toy.  Donations will be accepted through December 20, 2020.

“The Bill Belichick Foundation and DonateAToy.org is the ideal collaboration for us as we work to contribute to our local Boston Toys for Tots,” said Linda Holliday, President of The Bill Belichick Foundation. “Our mission through this initiative is to serve as a source of smiles and much-needed solace at this time when children need it most,” Holliday added.

Toy-for-Toy Matching Donation

Already a proud Toys for Tots sponsor, the partnership deepens DonateAToy.org’s commitment by incorporating two initiatives to help jump-start the program and then incentivize widespread participation. To launch the seasonal event, DonateAToy.org has committed $100,000 worth of toys to Toys for Tots; to maintain momentum, the company will match every purchase and cash donation made through the platform with a toy of equal value through December 31, 2020.

“We are greatly appreciative of the Loverboy and Bill Belichick alliance to support the crucial Toys for Tots mission as the coronavirus pandemic has increased the need to unprecedented levels,” said Anthony Lombardi, President, Fun Services.  “With many people unable to drop-off toys at traditional in-person locations, their participation will empower people to brighten the holidays for less fortunate children across the country, right from their computer or mobile device.”

Millions of Children in Need of Holiday Cheer

One in seven kids – nearly 12 million – are living in poverty, making children the poorest age group in the nation, according to the United States Census Bureau, Income and Poverty in the United States: 2019 Report. Nearly half of these children (4.5 million) live in extreme poverty, defined as an annual income of less than half the poverty level, and living on expenses of less than $36 a day.

“The DonateAToy.org collaboration will help Toys for Tots continue our ongoing effort to deliver millions of gifts to children whose families are experiencing extraordinary financial difficulties – hardships often exacerbated by the pandemic,” said Ted Silvester, Retired Colonel, United States Marine Corps, and VP, Marketing and Development, Marine Toys for Tots Foundation.  “Last year, the Toys for Tots Program fulfilled the holiday wishes of seven million less fortunate children in over 800 communities nationwide, and our goal is to support every family seeking holiday assistance from Toy for Tots.”

Since 1947, Toys for Tots has distributed 584 million toys to 265 million children to date.

People can visit the DonateAToy.org website at DonateAToy.org to obtain more information or make a donation.


About DonateAToy.org

DonateAToy.org, a division of Fun Services, a leader in New Jersey school fundraising programs and events since 1968, was created to offer partner non-profit organizations a cost-free platform to co-host online fundraising initiatives targeting both corporate giving programs and individual donations. The brainchild of Fran Lombardi, CEO and President of Fun Services, the website features a wide variety of high-quality DonateAToy.org items that are gifted by program participants. For more information, make an individual donation or become a corporate affiliate, visit DonateAToy.org.

About the US Marine Toys for Tots Program

Toys for Tots, a 73-year national charitable program run by the U.S. Marine Corps Reserve, provides happiness and hope to less fortunate children during each Christmas holiday season.  The toys, books and other gifts collected and distributed by the Marines offer these children recognition, confidence, and a positive memory for a lifetime.  It is such experiences that help children become responsible citizens and caring members of their community.  Last year the Marine Toys for Tots Program fulfilled the holiday hopes and dreams of 7 million less fortunate children in over 800 communities nationwide.  Since 1947 over 265 million children have been assisted. The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program.  For more information, visit www.toysfortots.org.

 
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